Gisele Bündchen

Gisele Bündchen

Gisele Bündchen 2006

Gisele Bündchen 2006 by Lili Ferraz

Gisele Bündchen is the best role model, there could’ve ever been for all Brazilians. This woman’s attraction is not just from being sexy, she’s attractive because she’s smart. You need-not even like her look, to love her style. This chick oozes attitude and knows how to make good stuff happen.

Since 2004, she’s been the highest-paid model in the world, and is the sixteenth richest woman in the entertainment industry (as of 2007). In 2012 she placed first on the Forbes top-earning models list. From 2000 to 2005, Bündchen was in a relationship with American actor Leonardo DiCaprio. She married New England Patriots quarterback Tom Brady in 2009. However, it’s her passion that really matters the most.

Bundchen ranked No. 15 on Forbes’s 30 most generous celebrities list in 2012.

Gisele Bündchen Joins Rainforest Alliance Board of Directors

The Rainforest Alliance announces the appointment of international supermodel, entrepreneur and environmental activist Gisele Bündchen to its Board of Directors. In her role as a board member, Bündchen will help shape the vision, strategic plans and policies that guide the Rainforest Alliance’s development and global sustainability efforts.

We are delighted to welcome Gisele Bündchen to our Board of Directors, exclaimed Tensie Whelan, president of the Rainforest Alliance. “Along with her acute business acumen, Gisele brings an authentic passion for environmental issues and social innovation. We look forward to working together to expand our current sustainability initiatives and to develop new and creative strategies to tackle social and environmental challenges worldwide.

I have long admired the work of the Rainforest Alliance and its positive impact on the environment. Its mission aligns with my own long-standing commitment to environmental stewardship, commented Bündchen. As a Rainforest Alliance board member I look forward to calling upon my experience not only as an international spokesperson but as an entrepreneur and global citizen to support the Rainforest Alliance’s on-the-ground efforts.

Bündchen has a well-established commitment to environmental responsibility. She launched a green blog in 2008 with the aim of reflecting on socio-environmental issues that can be addressed. In May 2009 she co-hosted the Rainforest Alliance’s annual gala to honor leaders in sustainability. Bündchen has also supported a variety of environmental causes, including clean water initiatives, environmental sustainability and preservation of South American rainforests. Also, in 2009 she was granted the title of goodwill ambassador by the United Nations Environment Programme (UNEP). In May 2011 Bündchen was named Harvard’s 2011 Global Environmental Citizen in recognition of her eco-efforts. She was again recognized in November 2011 when she was awarded Greenest Celebrity at the 2011 International Green Awards at the National History Museum of London.

Charitable activities

Gisele Bündchen

Brazilian, Gisele Bündchen at the Fashion Rio Inverno 2006

Bündchen donated $150,000 to Brazil’s Zero Hunger program. She designed a limited necklace edition for Harper’s Bazaar, crafted by jewelers Gumuchian Fils. These necklaces were sold to raise money for St. Jude Children’s Research Hospital. She contributed an autographed iPod loaded with a personal playlist to be auctioned off, with all proceeds benefiting Music Rising, a campaign founded in 2005 to replace lost or destroyed instruments of musicians in the Gulf Coast Region after the hurricane disasters. In 2006, Bündchen became the face of American Express Red, part of the Product Red initiative. A portion of earnings from this credit card are donated to HIV/AIDS victims in Africa. In 2009, she appeared on 30 covers of the international issues of Elle magazines wearing Product Red clothing and posing with products from companies who support the same cause.

She has helped raise money for cancer research and treatment, victims of Hurricane Katrina, and the 2011 Tōhoku earthquake and tsunami for which she donated a check for $1 million to the earthquake fund created by the Japanese Red Cross Society sending $250,000 to the Pacific Tsunami Fund and Save the Children and another $250,000 to a Japanese Red Cross earthquake fund. Bündchen opened The Luz Foundation in 2007, a grant-making organization advocating the empowerment of young girls. She donates a percentage of her earnings to help with their projects. In 2008 Bündchen auctioned a collection of diamonds for charity. The collection features a 6-carat diamond ring worth $120,000 – $150,000, and a 3.35-carat Sabbadini diamond ring worth $15,000 – $20,000. A percentage of the proceeds from the auction will go to Russell Simmons’ Diamond Empowerment Fund, whose mission is to raise money to support education initiatives in countries where diamonds are a natural resource. In 2010 she wrote a $1.5 million check to the Red Cross to aid the relief effort in Haiti after seeing the devastation done by the earthquake.

Bündchen made a surprise visit to patients at the Jimmy Fund Clinic at the Dana-Farber Cancer Institute in Boston. In 2011, Bündchen was added to The Giving Back Fund’s list of celebs who made the largest donations to charity. In June 2012 she helped launch a beauty contest in Brazil, Top Kufa Brazil, to find new faces in Brazilian favelas. This was the first national competition of beauty played exclusively by candidates between 18 and 22 years who live in underserved communities, created by the Central Union of Slums and Pantene, the brand which Gisele is the face of.

On 26 December 2013 Bündchen surprised Karina Moreira, a local Boston teen at her home, who is battling bone cancer. Before then, they had met once, two years ago at a Dana Farber event. Moreira and Bündchen talked about fashion and shared makeup tips.